


About us
Welcome to the Mortgage Marketing Institute, the place where mortgage professionals find useful information, advice, insights, resources and inspiration for building a thought leadership platform, getting noticed and growing their business.

Meet Geoff
Geoff Zimpfer is a national sales trainer and coach, helping mortgage originators and real estate agents leverage the power of social media and digital marketing to create a compelling personal brand, one that gets noticed and gets you clients.
He's also the host of the top-rated Mortgage Marketing Radio podcast, with over 1 million downloads and growing, plus 300+ interviews with the industry's best producers, coaches and marketers, and the author of Disrupt or Die.
1M+
Podcast downloads
10k+
Originators trained
300+
Top producers interviewed
Why you need a platform today

A platform provides visibility
The word platform is a metaphor for a stage that positions you above the crowd. It makes it possible to be seen by far more people in your target audience which matters more than ever in a noisy market.

A platform provides amplification
Competing for attention is harder than ever. Building a platform as a thought leader and sharing relevant content gives you leverage, so your message reaches more people in less time.

A platform provides connection
People want authentic, personal connection online and off. They need to know, like and trust you before they do business with you. A platform is where those two-way conversations happen.
Join thousands of loan officers using the MMI playbook to grow referrals and scale their brand.

© 2026 Mortgage Marketing Institute. All rights reserved.
© 2026 Mortgage Marketing Institute.
All rights reserved.